The apple ecosystem
The company reaching almost a trillion dollars in market cap may not seem that fascinating at first but what makes the company run so well? This piece of writing will give you information on the strategies that make Apple run like it presently is and believe me it will leave you in awe. There is a special term Apple users employ for this - ecosystem and you will understand why. Apple first came up with the concept of a touchscreen phone that revolutionised the market and as this kept growing enormously in popularity, the lack of tough competitors established a brand name in the branch of handheld devices for the company that was already popular in the computer industry for the macintosh. So let us go back to the scenario in 2007. The Apple iPhone was the first touchscreen phone with ease of use to be released and was not exactly budget friendly but people still began buying it anyway as this was a first for the world. The excellent build quality, reliability, ease of use of its OS a...